The Governor of Michigan got into a debate on television this morning with the former Governor of Massachusetts (and son of the former Governor of Michigan and president of the old American Motors – AMC) about the future of the Detroit Three. Many calls are being made by people – the UAW, certain government officials, etc. – about the need to ‘Buy American’.
So why should your clients buy a Toyota? There are tons of reasons! Toyota’s quality, reliability and dependability are second to none! Most of the Toyota’s sold in North America are made in North America!
Toyota’s resale value is one of the best in the industry. Even though Toyota came in second as a brand, according to Kelley Blue Book’s 2009 residual values released today, by less than 1 point, Toyota had 6 of the top 10 models in the list!
BusinessWeek magazine has an article online about how well Toyota is handling the downturn in the economy… you can look it up here: http://images.businessweek.com/ss/08/10/1020_toyota/index.htm. Among other things it mentions that when Toyota closes a plant for a few months, they don’t lay off the workers, causing more hardship on the local economy and hundreds of families. Toyota keeps the workers busy with training or working at another plant or even just cleaning up the plant where they work!
We do NOT want the domestic auto industry to go out of business. We need the Detroit Three to be in business, for the health of the nation and, selfishly, for the health of our suppliers. We want to win market share and ‘owners for life’ while allowing for a robust marketplace. Your customers need to be made to feel good about their decision to buy a new Toyota. Buying a new Toyota is good for them and good for America, too!
What other reasons are you giving your customers to buy a Toyota? Please share with us by posting your comments to this article…
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