Homenet already uses the Vehicle Identification Number (VIN) to describe the equipment that was on your used cars and trucks when they came from the factory. This includes the trim level, engine, transmission, standard and even some of the optional equipment that was on the vehicle when it left the factory.
However, if you pull up your vehicle inventory in your Homenet admin web site, you can add a unique description of that vehicle.
However, if you pull up your vehicle inventory in your Homenet admin web site, you can add a unique description of that vehicle.
If you will practice using “marketing” language, you can greatly enhance the desirability of the used cars that you have to sell. This specific description should focus on what is unique about that vehicle, such as:
– Carfax history
– Vehicle repair records
– Accessories added by the previous owner
– It’s a “One-owner”
– Has low miles
– Has remaining factory warranty
– XXX-point Inspection
– Carfax history
– Vehicle repair records
– Accessories added by the previous owner
– It’s a “One-owner”
– Has low miles
– Has remaining factory warranty
– XXX-point Inspection
What is it about this vehicle that can give the future owner ‘Peace of Mind’ when they purchase it? What is it that will make the prospect be willing to pay more to own that vehicle, over a similar one that they can easily find online? Can you offer:
- References from the previous owner?
- A warranty for a limited time after the purchase?
- An exchange privilege or money-back guarantee?
One of the best things that you can do to any pre-owned Toyota is to certify it. Right now, in a time when new car sales are significantly reduced, certified cars, from almost every single IMPORT manufacturer, are up over last year, including Toyota! Toyota Certified offers many of the above mentioned benefits to your customers, such as:
– 160 point inspection
– Vehicle History Report
– 3-month/3,000 mile comprehensive warranty – plus
– Up to 7 years/100,000 mile drive train warranty
– Roadside assistance
The ability to add the label of ‘Toyota Certified’ has proven to increase the sale price, gross profit and salability of your qualifying pre-owned inventory.
- References from the previous owner?
- A warranty for a limited time after the purchase?
- An exchange privilege or money-back guarantee?
One of the best things that you can do to any pre-owned Toyota is to certify it. Right now, in a time when new car sales are significantly reduced, certified cars, from almost every single IMPORT manufacturer, are up over last year, including Toyota! Toyota Certified offers many of the above mentioned benefits to your customers, such as:
– 160 point inspection
– Vehicle History Report
– 3-month/3,000 mile comprehensive warranty – plus
– Up to 7 years/100,000 mile drive train warranty
– Roadside assistance
The ability to add the label of ‘Toyota Certified’ has proven to increase the sale price, gross profit and salability of your qualifying pre-owned inventory.
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