Post by Paul Rogers
There is an old story told in trainer training about a certain woodsman who was using a dull saw to cut up a log. After a few minutes of observation, a friendly neighbor suggested that he take some time out to sharpen his saw. The woodsman’s reply was, “I can’t stop now, I’m too busy sawing.”
We have a very strong tendency to do the same. We are so busy keeping up with our work in an ineffective manner, that we don’t take the time to really find out how to be more effective. JD Power and Assoc. has found in their surveys that if an Internet Specialist will attend training, specifically focusing on the Internet Customer for at least eight hours, they will sell twice as many cars as those who were not Internet trained. Double the productivity is quite an incentive to “sharpen your saw.”
At GS Marketing we look for lots of opportunities to learn more about how to sell more effectively to the Internet Customer. We attend web conferences and we read every thing we can find on effective techniques that are working for other industries, using the web.
If anyone tries to tell you that there is only one way to use the Internet to sell cars, they are lying to you. I’m not saying that there aren’t some very successful programs and dealers who are doing a great job. There are! What I am saying is that the Internet is constantly changing, as are the demographics of the people who use it. What worked last year, may not work this year.
If you receive some resistance from your management team on attending training that is offered in your area, perhaps you can share with them a quote that I got from the Utah Auto Dealer’s Association. “If you think that training your people and having them leave you is expensive, try not training them and having them stay.”
We at GS Marketing will continue to offer training regionally across the country. We strongly encourage you to take advantage of this training since it will bring to you the latest findings of what is working for effective dealers nationwide. Our whole goal is to help make you wealthy by providing Technology and Training so that you can reach your grandest goals and highest potential.
There is an old story told in trainer training about a certain woodsman who was using a dull saw to cut up a log. After a few minutes of observation, a friendly neighbor suggested that he take some time out to sharpen his saw. The woodsman’s reply was, “I can’t stop now, I’m too busy sawing.”
We have a very strong tendency to do the same. We are so busy keeping up with our work in an ineffective manner, that we don’t take the time to really find out how to be more effective. JD Power and Assoc. has found in their surveys that if an Internet Specialist will attend training, specifically focusing on the Internet Customer for at least eight hours, they will sell twice as many cars as those who were not Internet trained. Double the productivity is quite an incentive to “sharpen your saw.”
At GS Marketing we look for lots of opportunities to learn more about how to sell more effectively to the Internet Customer. We attend web conferences and we read every thing we can find on effective techniques that are working for other industries, using the web.
If anyone tries to tell you that there is only one way to use the Internet to sell cars, they are lying to you. I’m not saying that there aren’t some very successful programs and dealers who are doing a great job. There are! What I am saying is that the Internet is constantly changing, as are the demographics of the people who use it. What worked last year, may not work this year.
If you receive some resistance from your management team on attending training that is offered in your area, perhaps you can share with them a quote that I got from the Utah Auto Dealer’s Association. “If you think that training your people and having them leave you is expensive, try not training them and having them stay.”
We at GS Marketing will continue to offer training regionally across the country. We strongly encourage you to take advantage of this training since it will bring to you the latest findings of what is working for effective dealers nationwide. Our whole goal is to help make you wealthy by providing Technology and Training so that you can reach your grandest goals and highest potential.
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