Are Your Banners the Bomb?

Post by Julie Chisum

Utilizing your banner space on your home page is a must.

There are several things that great banners will help you accomplish:

1. They will help set you apart from your competition.

2. They can make a great first impression for your visitors to your site.

3. They are your way of announcing what's going on at your actual location.

4. They invite visitors to 'click' and take a deeper dive into your site.

A few do's and do not's:

1. DO have 4-5 banners. DO NOT have 10. Visitors won't wait to get through them.

2. DO have a 'click here' or other call to action. DO NOT forget it--it's important!

3. DO have each banner show long enough for visitors to read them. DO NOT put too many words and only have it show for 3 seconds.

4. DO change them weekly. DO NOT forget you have a banner library in your FUSION back-end tool.

Here are a few examples:

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Go get your Banners on!