What Affects Your SEO? Part 1

Since roughly 50% of all of your web site traffic will get to you through a Search Engine, it is incredibly important that you do an excellent job of optimizing your web site for those Search Engines. We call this Search Engine Optimization or SEO.

In web site design, there are four basic categories that affect your placement on a Search Engine results page. Based on the search criteria (keywords) that the customer types into the ‘Search’ gadget, the Search Engine will return results that it ‘feels’ will be of the most value to the consumer. What is shown to the customer will be very highly based on where they are located and the following four items:

- Title Tags = labels of about 20 or so characters that describes what is on that page

- Content = the words on the page (Search Engines don’t read pictures or Flash – only text)

- URL = it’s usually wise to own three or maybe four URL’s, such as common misspellings of your true web address

- Links = this determines how ‘popular’ your web site is. If others link to your web site, that implies that your web site has a lot of value to people

Clickmotive, the builder of your web site, does a fantastic job with the first of these four items. They will build literally thousands of pages in your web site, each with a unique Title Tag. If you were to look into a typical car dealer’s web site, you would see maybe 3-500 pages, most of them with exactly the same Title Tag. In a Clickmotive web site, there are typically 2-3,000 pages, all with unique Title Tags.