Stuck In The Middle

Let's continue with our talk about your Dealership Home Page, specifically, the items down the middle of the page. This is prime real estate, so make sure you are customizing and updating each section on a regular basis.

First up: Banners

We would highly encourage you to place a banner in rotation that shows a nice, professional picture of your store. This can be a big help to customers and help you promote your facility. You will need to call 888.414.3071 to get the details on what is needed to build the banner but you can manage the length of time and number of banners that go in rotation. For instance, you may want the banner of your dealership to last 6 seconds, and the others to just be up for 3 seconds. This is all managed through Fusion Tools. Here is a screen shot of what that page looks like.

If you need your user name and password for this tool, just call the 800 number and they will get you what you need. You should also have banners that highlight any special events or sales that are going on at your dealership. Just make sure that they are up-to-date. It can do a lot of harm when customers see a Memorial Day Sale banner in October. But you would never let that happen. Right?