Some Email Template General Guidelines

Many of us have a difficulty expressing exactly what we would like to say in a business correspondence. In our e-mail responses, it is sometimes hard to get to the point and yet remain diplomatic. For this reason, we would like to offer the following suggestions to improve the quality of your e-mail responses. In your training we offer several templates of effective e-mails.
Here, we will offer some brief guidelines so you can make your own e-mails more effective.

1. More than anything else, the timeliness of your e-mail response will tell the guest that you are interested in earning their business. A quick response means business. If you can set up procedures in your dealership to allow you to respond while the guest is still in your web site, this will greatly enhance the likelihood of a sale.

2. Build templates of typical responses and then simply make the changes of name, make, model, etc.

3. Keep it friendly. Don’t be so business-like that the buyer doesn’t want to meet you.

4. Focus on the benefits to the buyer. Be sure to offer all the services you can. This doesn’t all have to come in the initial e-mail. In fact, sending several e-mails on different topics has proven to be much better than sending one long one that attempts to cover everything.

5. Use Inventory availability to avoid pricing confrontation. Offer several different cars initially, rather than focusing on the one. When it all comes down to one car, the next question is best price. But, if you can offer several options, then the need arises for the guest to come in and pick one.

6. When price does come up, don’t play games. State your price and your policy on pricing and negotiation clearly and with pride. Regardless of your dealership’s pricing policy, be able to defend it and look for the positives of that policy from the buyer’s point of view.

7. Remember to use spell checker or have someone proofread your e-mails. You are dealing with the most educated members of society and spelling or grammatical errors tell them that you don’t care about the details.

8. Be proactive! Asking the guest to call you back or refusing to give them the next step to follow shows them that you are not really all that interested in their business.

9. Seek an appointment. Seek an appointment. Seek an appointment. Seek an appointment. Seek an appointment. Seek an appointment! Seek an appointment. Seek an appointment! Seek an appointment!

Appointments mean sales. You will sell a very high percentage of those you get to visit the dealership.