Vehicle Descriptions Make ALL the Difference!

If you have a web site provided to your dealership by GS Marketing, we use Homenet to maintain your inventory. The Homenet admin tool allows you to add a description for every used car that you stock.

We would encourage you to use “marketing language” to tell your customers what is unique about that vehicle. Does it have low miles? Aftermarket accessories? Carfax history report? Has your dealership done all of the service to it? Is it a one-owner? Is it certified? Does it have a remaining manufacturer or dealership warranty? Is the previous owner willing to be a reference about its condition?

Here’s a great trick. In your description of EVERY used car in your inventory, add a link back to your web site’s specific inventory page for that vehicle! This may bring more viewers to your web site, but, more importantly, it should also improve your web site’s Search Engine Optimization.

One of the items that determine how high you appear on a Search Engine results page is the number of outside links that you have coming into your web site. With dozens (or hundreds) of your vehicles listed on several third-party sites that includes links back to your site, your SEO should be significantly improved.