Enticements

We've been talking about getting the most out of your dealership's Home Page. We've discussed Logos, Slogans and Banners. Now, we'd like to talk about the little yellow button in the center of your Home Page. That button is called an Enticement and putting the right offer with it can help you receive more leads from your website.

We would encourage you to think outside the box when selecting your offer. The majority of car shoppers are concerned with payment, so $200 off the price might not be too enticing since that is only a few dollars off of the payment. So, what else can you offer? Grab the Best Buy advertisement out of the weekend paper and see what they have on sale. Toyota shoppers tend to love gadgets, so why not give an iPod, XBox game, digital camera, all-in-one printer, portable gps system, or even a vaccuum.

The great thing about this Enticement, is that when you create it in Fusion Tools, it automatically posts in three places on your website. Select Enticement from the main menu on the Fusion home page.

This is the only place you have to make updates and changes to your Enticement and it will show up one these pages, in addition to your home page.

Please remember to track your offer and it's effectiveness and change it at least monthly!